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Amazon Is Fixing Prices
In Prestige Beauty.

We have the data to prove it. Proprietary pricing research across 574 prestige beauty brands — tracking how Amazon systematically suppresses, manipulates, and controls pricing in the world's most coveted beauty category.

574

Prestige brands under continuous surveillance

1 Billion+

Price points analyzed across Amazon.com

100%

Of brands gated

60%+

Price increase after gating

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What Our Data Shows

01

Systemic Price Fixing Contracts

Contracts between Amazon and prestige beauty brands guarantee Amazon will not sell product below MSRP — a textbook price fixing arrangement that eliminates competitive pricing across the platform.

02

Illegal Removal of Third-Party Merchants

Amazon and prestige beauty brands have illegally removed tens of thousands of third-party merchants from the marketplace, eliminating price competition and locking consumers into artificially inflated prices.

03

$50 Billion in Consumer Harm

Since 2015, coordinated price fixing in prestige beauty has resulted in an estimated $50 billion in price hikes — representing one of the largest consumer harm events in the history of the beauty industry.

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